If you’ve already gone through some of our other posts and found that your keywords indeed return a list of “3 pack” results in Google, it’s now time to determine what exactly your competition is, and more importantly, how to outrank them. First what you’ll do is search for your local keywords in Google — For our...

One of the most important traffic-generating measures is making sure that your website is recognized by the Major Search Engines.  Have you checked to ensure that your site is indexed in Google and Bing?  If not, it’s very simple, you need to now!  Submit your website’s URL to Google and Bing using the links below. Google Bing What does this do?  Having...

In order to give your company a local presence, make sure to publish your local phone number with area code on your website.  An 800 number can be good but it can also seem less welcoming to someone looking for a trusted local Logistics provider.  You should publish the number prominently at the top of...

An important step in solidifying your online presence in your local market is getting your business listed in as many local directories as possible. Some of the more popular local directories are Google My Business and Yelp.  Be sure to sign up and enter all of the significant info about your business.  People who are...

One overlooked principle that stifles many business’ efforts to optimize for the search engines is consistency.  The most important component that you should aim to keep consistent on your website and in all of your business listings, directory listings, social media accounts, etc. is your Name, Address and Phone Number (NAP).  While the Google algorithm...