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READ MOREHave you been wondering how to effectively market a trucking company? The trucking and logistics industry is absolutely imperative to our economy, so it is important that you make it as easy as possible for potential customers to find and work with you. Many trucking companies start with the basics like setting up a website, […]
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READ MOREIf you’ve kept up with the latest trends in digital marketing, you might have heard the word “chatbots” thrown about quite a bit recently. In fact, chatbots are becoming so popular that most major corporations are now employing some form of automated chat tools in their websites and Facebook accounts. But what are chatbots and […]
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READ MOREEmail Marketing, put simply, is a strategy that utilizes email to promote a cause or initiative. Whether you intend to build a list of contacts who you can market to later or immediately begin to engage subscribers, with the right connection points, you can make the most of your email marketing campaigns. Email marketing is […]
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One lesser known factor that Google uses for ranking your website is its loading speed. You should aim to make your website load as fast as possible so that users aren’t left waiting for results, eventually abandoning your page. Here are some tips on speeding up your website — Use services online like GTmetrix and Pingdom which help you […]
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And now for the single most important on-page SEO element (behind content) for a website — the Title Tag! Believe it or not, title tags are even more important to the search engines than the URL of your website. The reason? The search engines use title tags to determine what your site is about and […]
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An important aspect of onsite SEO optimization for local keyword searches is by way of the H1 tags. H1 tags, or Header 1 tags, are simply HTML tags which specify the most prominent text on your website. These are typically used to identify the title of your website or pages. Why are H1 tags so important? H1 tags tell […]
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One hurdle in the Logistics industry is explaining to people what exactly it is that you do and what the benefits are. Enter video — using video can be the best way to engage, educate and inform your audience on what your business is all about! Video can also add a personal touch to your […]
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Another step in evaluating the weight that your business website pulls locally in the search engines is by looking closely at the city you are targeting. A little known fact about the local Google algorithm is that it actually gives preference to those businesses that are located closest to downtown in a given city, called the […]
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If you’ve already gone through some of our other posts and found that your keywords indeed return a list of “3 pack” results in Google, it’s now time to determine what exactly your competition is, and more importantly, how to outrank them. First what you’ll do is search for your local keywords in Google — For our […]
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One of the most important traffic-generating measures is making sure that your website is recognized by the Major Search Engines. Have you checked to ensure that your site is indexed in Google and Bing? If not, it’s very simple, you need to now! Submit your website’s URL to Google and Bing using the links below. Google Bing What does this do? Having […]
