In order to give your company a local presence, make sure to publish your local phone number with area code on your website.  An 800 number can be good but it can also seem less welcoming to someone looking for a trusted local Logistics provider.  You should publish the number prominently at the top of […]

An important step in solidifying your online presence in your local market is getting your business listed in as many local directories as possible. Some of the more popular local directories are Google My Business and Yelp.  Be sure to sign up and enter all of the significant info about your business.  People who are […]

One overlooked principle that stifles many business’ efforts to optimize for the search engines is consistency.  The most important component that you should aim to keep consistent on your website and in all of your business listings, directory listings, social media accounts, etc. is your Name, Address and Phone Number (NAP).  While the Google algorithm […]

In order to grow, market and promote your business to potential customers in your local area, you need to ASK FOR REVIEWS!  After you’ve completed a job for a customer, ask them for a positive review.  Not only does this promote your business in local directories but it also helps new potential customers to more […]

A great way to build your local presence is by becoming active on any websites or forums specific to your local area.  Some of these may be in the form of review sites, coupon sharing sites, social media sites or forums.  Since logistics is at the core of any successful community’s economy, it’s especially important […]

Another great way to track your site’s SEO standings is by implementing the free Google Webmaster Tools.  This tool allows you to gather data on visibility in Google.  You can track keywords that people are Googling to find your site, page load speeds and pages that have errors. Follow these simple steps to set it […]

One of the most important tactics in improving your website’s SEO score is by tracking it.  Today, this is made simple with Google Analytics.  Best of all, Google Analytics is free and very easy to implement on your website. Google Analytics allows you to see where your traffic is coming from, what keywords are getting […]