One of the most important tactics in improving your website’s SEO score is by tracking it. Today, this is made simple with Google Analytics. Best of all, Google Analytics is free and very easy to implement on your website.
Google Analytics allows you to see where your traffic is coming from, what keywords are getting them there, other websites that are referring you, what pages on your website they visit and more! By watching traffic sources and user activity on your website, you can tweak your keyword targeting or page optimization accordingly. See lots of people coming to your website by searching for “dover ltl trucking” but not many of them are landing on your page about your LTL services? Obviously you need figure out why they are not finding that page and make it more of a focal point on your website. Then target more of that and other similar keywords.
Here are the steps to get started with Google Analytics on your website:
- Sign up for a Google Account if you do not already have one.
- Create a Google Analytics account.
- Setup your account — Enter a Name for your Account, your Website Name, Website URL, Industry Category, Time Zone and click the “Get Tracking ID” button.
- Copy the supplied tracking code and paste it into every page of your website. The best method is by pasting the code into the <header> section of your site’s HTML.
- Make sure to check your analytics regularly to start tracking, measuring and tweaking for success!
