One hurdle in the Logistics industry is explaining to people what exactly it is that you do and what the benefits are.  Enter video — using video can be the best way to engage, educate and inform your audience on what your business is all about!  Video can also add a personal touch to your website.

The good thing is that you don’t have to get too fancy, simply pointing a camera at yourself while talking about your services and demonstrating the process of loading freight can be highly useful.  You should take the video and post it above the fold on your website and then post it on as many video sharing websites such as YouTube as you can.  Always make sure to include a title that defines your local area and what you offer, for example “Best Baton Rouge Trucking Company”.  Also, make sure your website is linked in your video sharing site profile.  Then create multiple videos with keywords that your users may search for.  In your website copy, insert those keywords with a hyperlink directly to the associated videos.