One lesser known factor that Google uses for ranking your website is its loading speed.  You should aim to make your website load as fast as possible so that users aren’t left waiting for results, eventually abandoning your page.  Here are some tips on speeding up your website — Use services online like GTmetrix and Pingdom which help you […]

And now for the single most important on-page SEO element (behind content) for a website — the Title Tag!  Believe it or not, title tags are even more important to the search engines than the URL of your website.  The reason?  The search engines use title tags to determine what your site is about and […]

An important aspect of onsite SEO optimization for local keyword searches is by way of the H1 tags.  H1 tags, or Header 1 tags, are simply HTML tags which specify the most prominent text on your website.  These are typically used to identify the title of your website or pages. Why are H1 tags so important?  H1 tags tell […]

One hurdle in the Logistics industry is explaining to people what exactly it is that you do and what the benefits are.  Enter video — using video can be the best way to engage, educate and inform your audience on what your business is all about!  Video can also add a personal touch to your […]

Another step in evaluating the weight that your business website pulls locally in the search engines is by looking closely at the city you are targeting.  A little known fact about the local Google algorithm is that it actually gives preference to those businesses that are located closest to downtown in a given city, called the […]

If you’ve already gone through some of our other posts and found that your keywords indeed return a list of “3 pack” results in Google, it’s now time to determine what exactly your competition is, and more importantly, how to outrank them. First what you’ll do is search for your local keywords in Google — For our […]

One of the most important traffic-generating measures is making sure that your website is recognized by the Major Search Engines.  Have you checked to ensure that your site is indexed in Google and Bing?  If not, it’s very simple, you need to now!  Submit your website’s URL to Google and Bing using the links below. Google Bing What does this do?  Having […]

In order to give your company a local presence, make sure to publish your local phone number with area code on your website.  An 800 number can be good but it can also seem less welcoming to someone looking for a trusted local Logistics provider.  You should publish the number prominently at the top of […]

An important step in solidifying your online presence in your local market is getting your business listed in as many local directories as possible. Some of the more popular local directories are Google My Business and Yelp.  Be sure to sign up and enter all of the significant info about your business.  People who are […]

One overlooked principle that stifles many business’ efforts to optimize for the search engines is consistency.  The most important component that you should aim to keep consistent on your website and in all of your business listings, directory listings, social media accounts, etc. is your Name, Address and Phone Number (NAP).  While the Google algorithm […]